PSYCHOLOGY
psychology
perception
attention
blindness
Change Blindness: The Invisible Switch
In an experiment, a stranger asks for directions. Workers carry a door between them, and the stranger is swapped with a different person. 50% of people don't notice.
Simons & Levin• 5 min read
The Illusion of Attention
We think we see everything in our field of view. We do not. We construct a mental model of the scene. Unless we focus on a specific detail, we assume it stays the same. We are blind to the world we do not attend to.