PSYCHOLOGY
psychology
influence
persuasion
sales
Foot-in-the-Door: Small Steps to Yes
People are more likely to agree to a large request if they have already agreed to a small one. It leverages the principle of consistency.
Cialdini• 5 min read
Consistency
Request 1: "Can I put this small sticker in your window?" (Yes). Request 2: "Can I put this giant ugly billboard on your lawn?" (Likely Yes). Why? Because we want to be consistent with our past actions. "I am the kind of person who supports this cause."