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Imperial Records
PSYCHOLOGY
psychology
happiness
adaptation
desire

The Hedonic Treadmill: Why Nothing Makes You Happy Forever

We chase promotions, new cars, and relationships, thinking 'then I'll be happy.' But the science says we are wrong. Happiness is a baseline, not a destination.

Brickman & Campbell• 7 min read

The Lottery vs. The Accident

In a landmark 1978 study, researches compared lottery winners to accident victims who had become paralyzed. Surprisingly, after a year, both groups returned to roughly the same level of happiness. This is the Hedonic Treadmill. No matter how fast you run towards pleasure, the treadmill moves beneath you. You stay in the same place.

Adaptation Level Theory

Humans are built to adapt. The new car smells amazing for two weeks. Then it just becomes "the car." The promotion feels great for a month. Then it's just "the job." This served us well evolutionarily (keeping us striving for more), but it is a recipe for modern dissatisfaction.

Getting Off the Treadmill

If external things don't create lasting happiness, what does? Relationships, experiences, and helping others. These activities have slower adaptation rates than material goods. You get used to a Ferrari; you don't get used to a great friendship.

End of Records

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