PSYCHOLOGY
psychology
economics
behavior
design
Nudge Theory: Designing Better Choices
Small changes in how choices are presented can significantly alter behavior. Placing fruit at eye level makes people eat more fruit.
Thaler & Sunstein• 5 min read
Choice Architecture
There is no such thing as a neutral design. Every form, every menu, every environment influences our decisions. A "Nudge" alters behavior in a predictable way without forbidding any options (Libertarian Paternalism).
Defaults
The most powerful nudge is the Default Option. Most people stick with the default because they are lazy (Status Quo Bias).