PSYCHOLOGY
psychology
social
marketing
behavior
Social Proof: Everyone Is Doing It
When we are uncertain, we look to others to see what is correct. If everyone is looking up, you will look up too.
Robert Cialdini• 5 min read
Canned Laughter
TV shows use fake laughter tracks. Everyone hates them. But studies show that people laugh longer and more often when they hear the track. It signals: "This is funny. Others are laughing."
The Towel Experiment
Hotels put signs in bathrooms: "Reuse towels to save the environment." (Effectiveness: 35%). They changed the sign: "75% of guests in this hotel reuse their towels." (Effectiveness: 44%). They changed it again: "75% of guests in this room reuse their towels." (Effectiveness: 49%). We follow the tribe.