PSYCHOLOGY
psychology
bias
perception
social
Halo Effect: Beautiful is Good
We tend to assume that attractive people are also smart, kind, and honest. One positive trait spills over into other judgments.
Edward Thorndike• 5 min read
The Horn Effect
The opposite is true too (Horn Effect). If someone is unattractive or has a bad accent, we assume they are incompetent. First impressions matter disproportionately because they create the Halo (or Horn) through which all later information is filtered.
Apple
Apple products have a "Halo Effect." Because the iPod was cool, people assumed the Mac was good too. Success breeds success.